OUR CORE VALUES
Well, we’re different. At least, that’s what the families of our Birch Creek residents tell us.
Service
We believe that our job has a higher calling. We believe it’s a privilege to serve our residents and those around you and it’s our responsibility to uplift and make a genuine connection and difference with those around us.
Health & Wellness
We understand how difficult it can be at times working in health care. We support and encourage active lifestyles that help promote you both physically and mentally in your personal and professional life.
Opportunity
We believe in you. SAL strives to provide opportunities within SAL to grow and learn.
Friends & Relationships
We encourage you to develop healthy relationships with friends and co-workers to enrich your life and improve your health. We believe that strong supportive relationships can help us live a more purposeful life.
Faith
We believe in God and encourage you to strengthen your spirituality and commitment to your beliefs.
Integrity
We believe in God and encourage you to strengthen your spirituality and commitment to your beliefs.
Family
We believe family is first. At SAL Management, we understand the importance of family and encourage you to spend time with your loved ones.
Welcome to Birch Creek Assisted Living and Memory Care
SAL Management Group, a proud local company, has been serving our community since its founding in 2006. We began managing Birch Creek in February of 2018, and our mission has always been rooted in delivering exceptional care and services at an affordable rate to our residents. As a locally-based organization, we understand the importance of creating a home that reflects the warmth and familiarity of the places our residents have lived in throughout their lives.
Our commitment extends beyond just our residents. We strive to foster a positive and supportive working environment for our dedicated SUPER Caregivers, ensuring they have the tools and encouragement needed to provide the highest quality of care.
If your loved one is in need of Assisted Living, Birch Creek offers a warm and welcoming place to call home. Learn more about SAL Management Group and our story at www.salmg.com.
Our SUPER Caregivers are committed to:


WHY CHOOSE US?
Well, we’re different. At least, that’s what the families of our Birch Creek residents tell us.
WE’RE SUPER.
It’s true. We believe in treating our retirement community residents exactly how we’d like our loved ones to be treated, which starts with our team; think Super Caregivers, Super RNs, Super Receptionists, and Super Dining Room Servers, to name just a few of the people we’ll put on your loved one’s team. At Birch Creek, we think of ‘super’ as code for compassionate, warm, and undeniably friendly – the type of professionals you want in their corner.


YOUR LOVED ONE, IN SAFE HANDS.
We’re firm in the belief that an assisted living facility is only as good as the employees behind it. And so, we leave no room for error – ever.
REGULAR TESTING
With us, nothing slips through the net, from tuberculosis tests to random drug tests, as well as extensive FBI and State background checks.
CERTIFICATIONS
We’ll never compromise on your peace of mind, preparing for all possibilities with First Aid and CPR certifications, plus Food Handler’s Permits.
RIGOROUS TRAINING
From recognizing abuse, neglect, and illness to handling emergency evacuations, and everything in-between, we’re trained to deliver “WOW” care, always.
We Listen
There’s more to Birch Creek than a calm space for your loved one to lay their head. It’s the type of retirement community where warm, inviting living spaces lead out onto outdoor playgrounds, and where our tranquil library neighbors the most vibrant of games zones. After all, laughter, action-packed card games, and home-cooked meals are all on the menu.




WE’RE HAPPY.
And it shows. We believe that our fun-loving culture radiates through our every interaction, from the way we put your loved one at ease to how our employees feel as they walk through our assisted living community doors. It’s a different approach, where laughter is celebrated, dancing is welcomed, and everybody feels at home.